What is the background you have in getting into clothing? I know you had a very successful vintage store.
Countless friends and family members predicted I would work in fashion over the years, and out of a desire to rebel I immersed myself in other creative pursuits, only to be led back to my original calling. Animal Crackers is an amalgamation of my time as a tattoo artist, vintage store owner, painter, and stylist. My Persian immigrant upbringing also fueled my love for fashion – entertaining and dressing up is culturally ingrained in me.
What designers or art movements have informed the way which you are creating your own stylistic identity?
I draw inspiration from Pierre Cardin, retrofuturism, Pedro Almodovar films, the 1960s, 70s and 80s, travels to Paris and London, vintage interiors, bold colors, mid century homes, the desert, disco/house music, old Americana architecture, vintage signage and labels.
What has the design process been like, starting a label and forming the identity, during this period of time?
The Animal Crackers design identity was formally developed in 2019, but was really informed by my entire life up to that point. There were a few delays in launching due to the pandemic, but aside from that I stayed true to my vision, although I do wish there were more opportunities to wear Animal Crackers in the wild. Luckily, there seems to be a demand for “slow fashion” – pieces that are versatile and made to last. I have also felt supported as an independent, POC designer who produces locally in Los Angeles.