The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

Shea Marie has been a strong stable part of the way which we see and interact with fashion and media, she is part of the impactful first wave of multihyphenate creators between styling, influencing and how we interact with fashion. This social media trail blazer is so much more, stepping out of the blogging world she is now the mastermind behind The Feelist, the plant-based skin line that was created after years of engaging with various products in her profession. We took a moment of the HBIC’s time to check in all the ways she organically took on this project, plant-based skin care, and her own regimen.

What is the story of The Feelist and how did you develop it in ahead of the current obsession with the personal wellbeing experience we have been engaging with?

The world of beauty and wellness can be exhausting. Being in the industry for the past 10 years I have been fortunate to have tried nearly every skincare, cosmetic and wellness product under the sun. Over the past five years (due largely in part to developing many skin sensitivities) I grew more and more curious about the world of clean, natural and plant powered ingredients. What I found was that I was often dismayed at the lack of transparency, truly clean ingredients, and thoughtfulness in product design.

In my never-ending quest for functional beauty and wellness products that actually work, (and are also gorgeous enough to sit front and center on my top shelf and make it onto my IG feed) I realized that I should take matters into my own hands and design the products I wanted.

After years of research, formulation, and design, The Feelist launched in August 2020. The Feelist has comprised an exceptional founding team inclusive of industry leaders in beauty, social media, branding, packaging, and agriculture. We believe in the power of plant-based wellness, and these formulations are only the beginning as we continue to research more botanical superpowers.

What is the process of developing the products and working with specifically plant-based products?

 A lot of trial and error! It takes about 2 years from the initial idea for a product to when it is fully ready to hit the shelves. Development, stringent testing, designing packaging and all the moving pieces take so much longer than I could have ever expected. Especially when you are working with clean products- the stability and compatibility testing phases can be much longer because you are trying to use the most natural ingredients and preservatives and sometimes it takes many times to get it to work correctly and pass all testing. So many brands, especially brands selling “CBD” products aren’t actually creating their own formulas- they are white labeling preexisting formulas and just adding CBD to them. We wanted to make sure all our products were proprietary and developed by our team from start to finish.

What was your process in getting into the space of clean beauty?

I first entered the world of clean beauty after discovering my own sensitivities to many of the harmful ingredients contained in products.

My initial interest in plant-based skincare and wellness came about as I searched for a more holistic and natural approach to treating skin issues. But navigating the “natural” landscape at the time was tricky, most products seemed small batch and untrustworthy, with no branding, reliable history or certificates of analysis. They were the type of products I hid away in my medicine cabinet, far far away from the beautiful #shelfie photos that frequent my social media accounts. But they were working. I knew that if I was looking for beautiful trustworthy products in the space, others would be too. 

Take us through your personal regimen for skin care and wellbeing inside and out.

I’m definitely a work-a-holic so I try to do yoga first thing every morning (even if I can only fit in 15 minutes) to reset and calm my mind. I don’t drink caffeine so instead I drink hot water with lemon, ginger and manuka honey. My morning get ready routine is pretty simple. I wash my face (with a face wash The Feelist has in development!), use Most Wanted Oil, a little tinted moisturizer, blush and lip tint. At night I’m usually experimenting with new products we have in development and using a serum and or cream. The last thing I do before bed is always use Do Not Disturb on the back of my neck and shoulders for the best night’s sleep ever. And some nights when my mind is racing (ok all the time) I try listening to a meditation on the Calm or Insight Timer apps.

Where do you see The Feelist going in the next 5 to 10 years?

After an incredible first 8 months of natural and organic growth (we received over 30 million social media impressions in the first week of launch and nearly half a billion social media impressions without any paid advertising) we have decided to spend 2021 focusing on growing our DTC and focusing extensively on product development. We have 4 new products (all in the facial skincare space) launching throughout the next year. Looking into 2022 and beyond we are planning to launch internationally as well as roll out a retail strategy. After that who knows, the possibilities are endless.

Layout by Ida-Erika Gencheva.

The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

We took a moment of the HBIC’s time to check in all the ways she organically took on this project, plant-based skin care, and her own regimen.

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Natura | Lumina

Natura | Lumina

Historic access to purple shampoo has always led to smelling like a granny, someone else’s granny, someone else’s granny you wouldn’t really care for. In the right circumstances can be quite attractive when lingering with a touch of chain smoked cigarettes. On the opposite spectrum hyper techno futurist packaging of some brands offer up chemical dreams of Blade Runner 2049, a bit too severe and zero chills.

Whats a platinum with some ambition to take over the world and dirty blonde sensibilities to do? Hit up Natura Brasil’s Lumina range which is here to solve with Pró-Teia Biotechnology.  The product repairs hair inside out while also taking into consideration various hair textures. Where the hair market has catered to blondes of the granny and grunge leanings, sometimes a platinum would like a touch of nature after extended hour of processing, an area all too lacking, earthy vegan products aren’t only for our honey blonde cousins.

The technology that is behind this range is a derived from studies on spider webs and cultivated with plant proteins which gives hair that additional support, 5x the strength while knocking out that brass. This hair system range coupled with the Dry Hair Instant Repair Ampoule makes for an amazing hair experiences. Combined they go into overdrive allowing a healthy hair experience that is malleable to textures while also able to hold. If any thing this can give you that beachy blonde shag with out all the salty dangers.

The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

We took a moment of the HBIC’s time to check in all the ways she organically took on this project, plant-based skin care, and her own regimen.

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Bertie Body | Back To Bath Rituals

Get to know the Australian brand brings sexy bath, with soul, scent, and marine collagen.

Bertie Body | Back To Bath Rituals

Bertie Body | Back To Bath Rituals

BERTIE BODY – A clear mind can only take you so far. Exhausted of the hustle and endless parade of city life, Roberta Schmidt of bertie body found that after a long day bathing rituals and balneotherapy reinvigorated her and gave her the ultimate source of solace and recharge. “It’s really been a passion of mine for a long time and originally I became aware of the transformative power of baths whilst living in London.”

Moving back to Australia she found herself starting her own project infusing superfoods and plant medicine into the bathing process. She mentioned a daunting thought, “Being the largest organ, our skin and dermal layers intake and uptake so many vitamins and nutrients.” With a range that includes four products including The Witches Brew (Pink), The Detox Cutis Cleanse (Green), The Biome Balancing Probiotic (White), The Youth Tonic (Blue). The range spans ingredients including CBD and probiotics. We took up the chance to ask her about this range that is at once soothing, holistic, as well as aesthetically aligned to the current tapestry of psychedelia through the ages. 

What was your sampling process in getting the right ingredients together as well as the scent range?

My sampling process was simply in my own bath time. This is a project which was really born out of love, and the need for the bathing ritual so I just started playing around with different flowers and oils. I was also sick of buying sub-par products in all honesty and thought people could benefit from the product. In terms of exact oils, I have my favorite scents and it was intuitive when picking one with different properties for each of the 4 types. It really helps to know what benefits each different oil or plant are imbued with in order to place things together in a recipe. For example, the anti-inflammatory effects of Frankincense.

Has moving back to Australia informed the type of ingredients, did you source locally or get any inspiration from Asian bathing culture like in Japan?

Great question BJ. I have always looked to other cultures for bathing and sauna inspiration, as I really feel drawn to the way other cultures integrate these rituals into their practices. Not only are the spaces such as Turkish Ottoman hammams and Japanese Onsens visually beautiful, but they serve such a great purpose to society. In terms of the ingredients, they are not limited to Australia, such as butterfly pea flowers which are predominantly south-east asian; but on a broader level my love of nature and natural therapies really does stem back to growing up around a lot of nature and really feeling connected to the plants and animals around me here. Growing up that way really helps you feel a familiarity and connection to these things.

Your imagery is so potent I feel often times many brands avoid to confront the city life and instead go into an escapist route, how did these images come together? 

Thank you. The black and white shots of me in the bath were my first official BB imagery, and were shot by my talented friend Natalia Parsonson. The rest are all taken by myself. I feel like I just create potent and honest photos, it’s a projection of who I am. Why pretend to be a certain way, stick to a ‘trend’ or play small? I want people as a society to get real and stop the masquerade.. It’s more fun and it’s a life ethos for me. I want real people with real thoughts, feelings and emotions in my orbit and I want to encourage this beauty in the world. That’s what the bertie body brand is. Unpretentious, real and potent. Anything but conformist or projecting something inauthentic.

The colors are a wonderful detail which set your salts apart from the neutral colors in the market, how did you decide to take this route in the brand identity?

I actually don’t explicitly remember, it just seemed intuitive to do it this way. Aesthetics are important for me and I think realistically for contemporary society as a whole. All things should be beautiful and functional! I hope to continue on my colourful escapades in the next range too.

The use of marine collagen is so fascinating, what is it exactly and how did you discover it for your line?

Collagen aids everything from your digestion and gut healing, to your joints and ligaments, as well as skin rejuvenation and anti-wrinkle benefits. Collagen is the fibrous protein constituent of bones, cartilage tendons and connective tissue. While you can eat plant based foods which may help ‘boost’ collagen production, you cannot find ‘vegan’ collagen products. The Marine Collagen I use is a pure form of hypoallergenic protein produced from krill. Typically, marine derived products such as Krill, fish skins or bones remaining from food production are thoroughly washed, then hydrolyzed by an acid and a food grade enzyme to yield marine collagen peptides, which have a low molecular weight for easy digestion and absorption.

Chances are, any of the collagen products you have in your cupboard are either bovine or fish derived, however although not vegan these products are sustainable in the sense that they allow for the use of the entire animal. I actually discovered collagen a long time ago through drinking broths. My mother was a consistent fountain of wealth when it came to nutritional knowledge and a huge advocate for brain and skin food, funnelling benefits and uses of everything we ate into my brain from a young age. I guess this is most of the reason I find nutrition & wellness so intuitive.

Photographs Courtesy of bertie body

For more on bertie body visit http://bertiebody.co/

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ZARA FLORA | Don’t Call It Ikebana

ZARA FLORA | Don’t Call It Ikebana

One thing that has come to save all of us is this great urge to get back to nature. Whether your current conditions are open to dine out with your pod or stuck at home with hours of Clubhouse/ Tik Tok, this push and pull of our social habits has led to a surging culture around plants and vegetation aka a major plant selling boom. A desire and affinity for a sense of being grounded amidst the endless isolation has come with an added side effect of grounding people and understanding the might of greenery. Central to QooA’s philosophy of slowing down while still indulging, writer Janelle Zara found her path with her latest creative endeavor ZARA FLORA a project which fuses her lush floral devotions with that of her extensive art/architechtural background.

For Zara, an accomplished writer whose critiques of art, culture, and architecture can be seen in T, WSJ, and Architectural Digest, early quarantine strolls through Hollywood’s Beachwood Canyon and roadtrips with her boyfriend to Lake Arrowhead and Big Sur informed her needs to delve into nature. This biophilic desire coupled with her artistic and architectural background has well informed her design aesthetic. We got to discuss this floral venture as well as learned why you mustn’t call Zara’s gravity defying designs ikebana.

 

How did you get into floral arrangements, I feel like I’ve known you for ages and had no idea that you were so naturey.

Oh yes and road trips with my boyfriend, I look at trees and see how I could make them out of flowers. A friend of mine introduced me to this flower shop where you pick your own flowers. When he gave a bouquet to his friend I saw how his face lit up, It was full of so many unusual flowers. Doing this I realized we’re exposed to such a limited variety. The kinds of flowers you see in the grocery story isn’t even the half of it, I like working with the weird stuff. The really unusual creatures.

 

Would you consider this work consider this going in with the Ikebana trend that is so diffinitive right now? How did you learn to compose your arrangements?

It’s not ikebana. That’s a real art form with rules. I’m just putting flowers in a pot. I taught myself on instagram, really. Not by copying other people but studying their mechanics. It took me a while to understand the way that flowers work. You need to build up an arrangement with different depths and levels. Working in 3D is a lot different from looking at pictures.

I know you began this as a hobby but at what point did this become a business?

My friends were all really jazzed and supportive of what I was doing. They were the ones who convinced me to start an instagram, and then the interest started to grow from there. I was surprised that anyone would ever want to pay me for what I was doing for fun. It was a pandemic hobby!

 

Why do you think the art world has embraced you so much?

They’re my friends, a lot of them. In real life I’m an art critic/journalist. But also I’m really designing for certain graphic qualities—motion, contrast, etc… After I make an arrangement, I spend a lot of time trying to get a photo that captures that.

I love the full dimensionality of the arrangements, has your career in art and architecture inform some of your designs?

I think about it a lot like architecture; it’s about structure and problem solving

It used to take me days to figure out a floral arrangement. Lately I’ve gotten a lot faster, It still takes over an hour

 

What are some of your favorite flowers?

I like to mix high/low; really high end statement flowers with your grocery story basics. I have a secret spot where I get secondhand vases, and it’s a gold mine. They feel like the way we treat people; we treat the most delicate flowers like they’re the most precious But I live for a big fluffy bunch of carnations.

Do you Use a lot of flowers with fragrance?

I use a lot of allium, which literally smells like onion, I almost feel bad sending them to people, but they look so damn good. Otherwise not really. I don’t use a lot of “flower” flowers.

 

If you were to personify the plants and flowers you use who are they?

Flowers are challenging. They’re a lot harder than you’d think. They each kind of do their own thing in their own way, and the longer I do this, the better I get to know their individual temperaments.

Tulips: so underrated!

Anthurium: easy crowd pleaser!

Roses: just getting into them now. I thought they were really traditional but they can do a lot.

The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

We took a moment of the HBIC’s time to check in all the ways she organically took on this project, plant-based skin care, and her own regimen.

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Dana Boulos | Talk By Brainfreeze

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9 Biographies for the Fashion Minded

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Natura | Lumina

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Bertie Body | Back To Bath Rituals

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Black Friday | The Health Edit

Black Friday | The Health Edit

This weekend while the rest of America is spending time binging on leftover goodness and attempting to replicate the consumerist high of waiting in line for the deals, we implore you to take the other route. Juicing, working out and manifesting a sexy bod to wear the barely there looks on the street. Coachella may be canceled til next fall but at least we have a hopeful start to the new year. See our picks below to keep you sound right and body tight!
First things first lets get your body right! And let’s all be honest you are more than likely a few weeks into a Thanksgiving meal that has included every single restaurant there was before lockdown. With that in mind let’s get rid of that pooch with a much needed and intensive work out with AARMY’s founders: Angela Davis, Trey Laird, and Akin Akman and their team. Take advantage of off their Aarmy gear with its cult like appeal and also have offered up a deal on their work out subscriptions that will be sure to whip that ass into shape  
In the grand tradition of sybarites, what gets lit must calm down… in a decadent bath please. Brazilian skin care company Natura has been fully plugged in with the most substantial of South American hydration. Maracuja oil, which contains all the must has fatty acids and is loaded with vitamin C and phosphorus. Quite possibly the secret behind every Brazilian party girls ageless skin. From November 1st to the 30th, consumers will be prompted to select one of the charities at check out and Natura will make a $3 donation on their behalf. In addition to the donation, the brand will be offering 35% from November 23rd to 29th. This applies to all product offerings including their holiday sets

The Feelist is celebrating the black/cyber sale 30% off their line of facial must haves. The Radiant Face Oil which is composed of Jojoba Seed, Marula, Rosehip, Evening Primrose and a touch of CBD oil is a face melt for the sense, a lovely way to loosen up those stress induced zooms. With other products like their Please Do Not Disturb Extra Body Cream which also contains our beloved canabiandnoidal properties, lavender and vanilla oils as well as Himalayan Maris salts are a calming taste of heaven. A perfect way to prim the skin for some leather.

Zana Bayne is celebrating her annual black Friday sample sale with deals on leather staples chokers, cuffs, and her highly covetable harnesses. The best part of her sample sales beyond obtaining her artisanal crafted leather goods is the rare pieces that will be popping up from her extensive archive as well as who knows which pieces just came in from the latest Beyonce, Chloe and Halle, Doja Cat, or Megan Thee Stallion shoot

The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

We took a moment of the HBIC’s time to check in all the ways she organically took on this project, plant-based skin care, and her own regimen.

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The Solo Journey Experience | Ojai

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Rico Starr | Gogo’s Entrepreneur

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Dana Boulos | Talk By Brainfreeze

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Ty Joseph | Social Connecting

An Ode to LA Night Life built on paintings, photographs, installations and film

Sage Willows | NFT Works “Doesn’t Even Exist”

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Every blonde deserves a fortifying treatment that will keep you brassless and malleable

Bertie Body | Back To Bath Rituals

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Winter Wonders | Holiday Gift Guide

Winter Wonders | Holiday Gift Guide

What should you get for all the beloved but quirky, picky, fancy, practical or eccentric people in your life? The holidays are just around the corner and to make shopping a little easier we’ve assembled gifts for everyone on your list.    

1.Self-care/Wellness:  2020 is the year to invest in your self care and these gifts will help you relax and recharge.

Violet Grey Curated Kits
Curated kits for glow, clear skin, hair, and wellness. 

Violet Grey Curated Kits 

Dr. Barbara Sturm Glow Kit

The Glow Kit is powerful, but mini travel sized versions to achieve the ultimate glow.

Love Sweat Fitness Resistance Bands

With all the holiday sweets, make time to get your holiday sweat on. Give yourself the gift of a cute booty. 

Sakara Discovery Kit

 A discovery kit of Sakara’s bestsellers for optimal wellness and beauty. 

MUD/WTR

An alternative to coffee with superfood ingredients; Masala Chai, Cacao, Reishi, Chaga, Cordyceps, Lion’s Mane, Turmeric, Sea Salt, Cinnamon.

Jade Roller & Gua Sha Set

Chic stocking stuffers in a variety of different gemstones for specific areas. Natural Rose quartz face massager, facial roller for face, neck and eye skin. Eliminates wrinkles and puffiness. 

Slip Silk Queen Pillowcase

Anti aging, anti sleep crease, anti bed head the highest grade (6A) long fiber mulberry silk commissioned by Bergdorf Goodman for the ultimate combination of shine, thickness, softness and durability. —  

Slip Silk Queen Pillowcase

2. Style: 

Classic staples to fulfill your friend’s and family’s holiday wishes.

Jennifer Meyer Necklace 18K Gold Mini Leaf Necklace

Simple, fashionable jewelry that you can layer with other charm necklaces. 

Jennifer Meyer Necklace 18K Gold Mini Leaf Necklace

Classic wardrobe staple for looking sexy by the fire while spending cozy evenings in doors. 

Milly Fion Cheetah Print Bias Skirt

This iconic skirt is ready for all the holiday glam.  

 

3. HOME & LIFESTYLE

Unique selections for the cook, host, and homebody in your life.

Le Labo Santal 33

Santal 33 never goes out of style and you can personalize the label. A perfume that would intoxicate a man as much as a woman. Cardamom, iris, violet, ambrox crackle in the formula and bring to this smoking wood alloy (Australian sandalwood, papyrus, cedarwood) some spicy, leathery, musky notes, and gives this perfume its unisex signature and addictive comfort. Santal 33 is an open fire, the soft drift of smoke, where sensuality rises after the light has gone.
 

Le Labo Santal 33

HUNU Collapsible Coffee Cup

Pocket sized coffee cup that you can stow anywhere and everywhere.

Lettuce Grow 24-Plant Farm Stand

Self watering and self fertilizing so everyone has the green thumb. 

ASSOULINE | Capri Dolce Vita

After all it is resort season right? Treat someone to a Capri getaway with this beautiful coffee table book. Capri boasts a rich Mediterranean spirit and style that encompasses a wealth of beauty, from gardens to villas to caves to the people walking in the lively Piazzetta, where cars are prohibited and the island’s playful attitude runs rampant. Capri Dolce Vita is a look at this fabled corner of the world through the ages and a celebration of paradise on earth.

D I V I N E Amethyst Crystal Water Bottle for Healing and Wellness

An elegant way to create crystal elixirs from your own home. Beautiful quality Glass Bottle, Gold engraving: GRATITUDE. Portable use, Large Crystals. Gift Ready.

Rivsalt Himalayan Rock Salt Grater

Bring new flavours to your signature dishes with this Original Himalaya and salt grater from Rivsalt.

Truffin Truffle Ranch Dressing and Sriracha

Fancy dressing for your holiday dishes.

Hermes 100mg Skateboard

For the person who has everything and has a bit of a wild side.

Edie Parker Ouija Board

Edie Parker transforms the classic Ouija Board with a hand-poured acrylic board and planchette with a galaxy design. Use yours to add some fun to after-dinner drinks with friends.

The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

We took a moment of the HBIC’s time to check in all the ways she organically took on this project, plant-based skin care, and her own regimen.

Pendry West Hollywood | Back to the Sunset Strip

As the world reopens a new offering from the Pendry West Hollywood offers up the glory days of Sunset Blvd.

The Solo Journey Experience | Ojai

If you’re itching to get out of L.A. alone for 24 hours, here are firsthand tips on how to plan a solo overnight trip (if you’re looking for a zen recharge)

Rico Starr | Gogo’s Entrepreneur

From the closet to the bar get to know more about the creative multi tasking the gay clubs

Dana Boulos | Talk By Brainfreeze

The hidden entrepreneur gets vocal with her latest podcast Talk by BRAINFREEZE.

9 Biographies for the Fashion Minded

There is a certain sense of purity in the amount of matter of factness that is taken into clothing, fashion, and shopping habits. We do live in the age where sensory deprivation and Internet shopping reign supreme an era where whimsy can come off as trite and ugly can...

Ty Joseph | Social Connecting

An Ode to LA Night Life built on paintings, photographs, installations and film

Sage Willows | NFT Works “Doesn’t Even Exist”

Chatting up the young artist as he interacts with the modern NFT market on his own terms

Natura | Lumina

Every blonde deserves a fortifying treatment that will keep you brassless and malleable

Bertie Body | Back To Bath Rituals

Get to know the Australian brand brings sexy bath, with soul, scent, and marine collagen.