There is a deep sense of self realization when reviewing Dana Boulos’ multi-hyphenate career. Whether shooting the indie darling of the moment or soundtracking the coolest fashion labels events, she has always had her eye on the prize of being able to make a living in an industry that thrives off of the constant dance to stay relevant and informed. WIth this career path there has long been a certain diminishing aspect to being able to do it all and do it all well. Recently she outed herself as the mastermind behind the production company BRAINFREEZE, a move which allowed her to initially be taken seriously without being the figurehead. With her latest project Talk by BRAINFREEZE, she aims to cultivate conversations with a leading diverse cast of creatives, starting with a chat with her friend the poet Sonny Hall. Ahead of the launch we spoke to Boulos to congratulate her enterprising project.
Hey Dana how are you congrats on the new project what made you start this new podcast?
BJ!!!! I can’t believe I’ve been working on this personal project for a year now. I started TALK during the lockdown, at first, it was supposed to be a digital magazine… something to help me dream of a better future and get out of that quarantine bedroom mood, and then I started to realize that a podcast would be a better way to be able to really connect with people. TALK is meant to move the past conversation into deep thought and a source of inspiration helping listeners tap into the creative careers of their dreams.
You have created such a strong vision that extends beyond your initial photo work into directing, producing, and art directing so many great projects? How do you see this podcast continuing that same feeling?
TALK is more of subjournal into the BRAINFREEZE world. It’s a world I’ve been working on for so many years and the podcast is only just the beginning of it all. I’ve always been more of a hidden entrepreneur and only recently have I started letting people know I’m behind BRAINFREEZE. I’ve always created more of a mystery to help get projects rolling and get taken seriously in the world of production and creative consulting. It’s really sad how people never take anyone who does multiple jobs seriously so that was why I kept it all under the wraps, but not anymore. I feel so proud that I can do multiple jobs or things and it’s time the world knew about it. I want to be able to help others struggling to believe that they can also turn their dreams into plans, that’s what TALK is about.
I totally agree it’s stigmatizing as fuck to be a multi hyphenate, as if you can in no way in hell be able to be good at more than one thing. I’m here like fuck you all I’m just trying to hustle for a buck. Who are the kinds of guests that we can expect to hear from in the future, do they match a similar multidisciplinary back ground?
Season 1 of TALK has a lot of multidisciplinary artists from an editor in chief of a fashion magazine to poet book publisher to costume designer to a film director to vfx editor in the industry. I’m keeping the guest list a surprise 😉 tune in every Tuesday for the new episode on Spotify, Apple music and all that jazz!