Historic access to purple shampoo has always led to smelling like a granny, someone else’s granny, someone else’s granny you wouldn’t really care for. In the right circumstances can be quite attractive when lingering with a touch of chain smoked cigarettes. On the opposite spectrum hyper techno futurist packaging of some brands offer up chemical dreams of Blade Runner 2049, a bit too severe and zero chills.

Whats a platinum with some ambition to take over the world and dirty blonde sensibilities to do? Hit up Natura Brasil’s Lumina range which is here to solve with Pró-Teia Biotechnology.  The product repairs hair inside out while also taking into consideration various hair textures. Where the hair market has catered to blondes of the granny and grunge leanings, sometimes a platinum would like a touch of nature after extended hour of processing, an area all too lacking, earthy vegan products aren’t only for our honey blonde cousins.

The technology that is behind this range is a derived from studies on spider webs and cultivated with plant proteins which gives hair that additional support, 5x the strength while knocking out that brass. This hair system range coupled with the Dry Hair Instant Repair Ampoule makes for an amazing hair experiences. Combined they go into overdrive allowing a healthy hair experience that is malleable to textures while also able to hold. If any thing this can give you that beachy blonde shag with out all the salty dangers.

A Different Desert: Escape to Joshua Tree with Madré Mezcal

UFO’s, Starlight and Madre Mezcal what more do you need other than some good desert weather and dirty disco in Joshua Tree

The Feelist | Shea Marie Get to Know the Business Woman and Social Media Trailblazer

We took a moment of the HBIC’s time to check in all the ways she organically took on this project, plant-based skin care, and her own regimen.

Pendry West Hollywood | Back to the Sunset Strip

As the world reopens a new offering from the Pendry West Hollywood offers up the glory days of Sunset Blvd.

The Solo Journey Experience | Ojai

If you’re itching to get out of L.A. alone for 24 hours, here are firsthand tips on how to plan a solo overnight trip (if you’re looking for a zen recharge)

Rico Starr | Gogo’s Entrepreneur

From the closet to the bar get to know more about the creative multi tasking the gay clubs

Dana Boulos | Talk By Brainfreeze

The hidden entrepreneur gets vocal with her latest podcast Talk by BRAINFREEZE.

9 Biographies for the Fashion Minded

There is a certain sense of purity in the amount of matter of factness that is taken into clothing, fashion, and shopping habits. We do live in the age where sensory deprivation and Internet shopping reign supreme an era where whimsy can come off as trite and ugly can...

Ty Joseph | Social Connecting

An Ode to LA Night Life built on paintings, photographs, installations and film

Sage Willows | NFT Works “Doesn’t Even Exist”

Chatting up the young artist as he interacts with the modern NFT market on his own terms

Natura | Lumina

Every blonde deserves a fortifying treatment that will keep you brassless and malleable