Where do we begin? After what feels like a lifetime of brutally paced adaptations to a digital life, the strain of attempting to thrive with the commodification of insecurities has felt like it would have to come to an end. All this continuous presentation was a byproduct of a life lived digitally. Through the mental isolation and meditative quarantine an immense reflection period of the self and surroundings came to represent what it is we are all truly after.

Community discussions, the meals that feed the senses, traveling to places un seen, wellbeing through the luxuriant respect of self-care and all that is in between Questions and Answers. QooA seeks to highlight a well informed experience which bridges the transgressive with the everyday.

Essentially a celebration of the collaboration utilizing the equilibrium of opposing schools of thought. Maximalism meets Minimalism | Technology and Art intersect with Artisanal Craft | Electronics respects the Analogue | Mainstream learns from Indie | Wellbeing welcomes Epicureanism. An overall embrace of flaws of a human existence used to showcase the perfection of you being you.

With a central belief in celebrating an inclusive take on luxury and the directional shift towards a self reflected sense of slow moving, we hope to open up these exchanges that will in turn provoke an infinite space of awareness which is a guiding light to gaining “Pleasure through knowledge.”

9 Biographies for the Fashion Minded

There is a certain sense of purity in the amount of matter of factness that is taken into clothing, fashion, and shopping habits. We do live in the age where sensory deprivation and Internet shopping reign supreme an era where whimsy can come off as trite and ugly can...

Ty Joseph | Social Connecting

An Ode to LA Night Life built on paintings, photographs, installations and film

Sage Willows | NFT Works “Doesn’t Even Exist”

Chatting up the young artist as he interacts with the modern NFT market on his own terms

Natura | Lumina

Every blonde deserves a fortifying treatment that will keep you brassless and malleable

Bertie Body | Back To Bath Rituals

Get to know the Australian brand brings sexy bath, with soul, scent, and marine collagen.

Dine in Design : Spring 2021 Shopping Guide

Restaurants are open for dining, spring time is in the air, there’s a cutie looking towards us, what shall we wear?

ZARA FLORA | Don’t Call It Ikebana

Get to know the journalist who took on a quarantine hobby and launched a successful side gig in floral arrangements informed by architecture, art, and getting back to nature

Murmurs | Valentine’s Day S

The beloved DTLA art space and cafe offers up a gift for all the senses this Valentine’s Day

Animal Crackers | Space Talk

From 60s Rudi Gernreich and Peggy Moffitt with their mod swagger to 80s era postmodernism and post punk well filtered through MTV, Hollywood has had a rich culture of bold design, color, and experimentation. This torch is carried on with the retro futurist work of LA...

Old School Wednesday: Ice Cube – It Was a Good Day

Ice Cube ~ "It Was a Good Day" (L)Today's mood, courtesy of Ice Cube back in 1992.  Samples: The Isley Brothers ~ "Footsteps in the Dark" Such a great slow jam from the same guys that made "Shout" and other hits like "Twist and Shout" during their 7 decade...