Where do we begin? After what feels like a lifetime of brutally paced adaptations to a digital life, the strain of attempting to thrive with the commodification of insecurities has felt like it would have to come to an end. All this continuous presentation was a byproduct of a life lived digitally. Through the mental isolation and meditative quarantine an immense reflection period of the self and surroundings came to represent what it is we are all truly after.

Community discussions, the meals that feed the senses, traveling to places un seen, wellbeing through the luxuriant respect of self-care and all that is in between Questions and Answers. QooA seeks to highlight a well informed experience which bridges the transgressive with the everyday.

Essentially a celebration of the collaboration utilizing the equilibrium of opposing schools of thought. Maximalism meets Minimalism | Technology and Art intersect with Artisanal Craft | Electronics respects the Analogue | Mainstream learns from Indie | Wellbeing welcomes Epicureanism. An overall embrace of flaws of a human existence used to showcase the perfection of you being you.

With a central belief in celebrating an inclusive take on luxury and the directional shift towards a self reflected sense of slow moving, we hope to open up these exchanges that will in turn provoke an infinite space of awareness which is a guiding light to gaining “Pleasure through knowledge.”

Layout by Ida-Erika Gencheva8 looks, 3 local upcycle designers, 1 model, 1 location, 1 goal: to promote the upcycle culture. After 7 years of living in NYC, Karmay Ngai, a creative director, model and "Eco Well-Being Blender" has found herself in Shanghai with the...

Womxn In Windows | 2020

In the midst of the LA heatwave, this October the use of public spaces is an ever apreciated part of Cali lockdown. Enculturating yourself this weekend through mid November is  Womxn in Windows presenting its second annual exhibition of video works by womxn filmmakers...

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Old School Wednesday: SWV ~ Right Here

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Topanga Glow Up | Canyon Vibes Beauty Edit

This is a perfect picture of our Coastal Canyon life right now- random heatwaves that feel like Summer, while trying to rock Autumn looks because it's October. This in-between weather and the stress of 2020 has me feeling dry, oily and irritable. Our Canyon vibes edit...

Old School Wednesday: Jay Z – Dirt of Your Shoulder

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Aliona Kononova | Masked in Fort Ross

The Moldavian designer discovers her eastern roots in a Californian town as she showcases her offering from time in quarantine

London Love | Frankie’s Guide to Food + Culture

Francesca ('Frankie') Reddin is the Communicator // Founder of A+F Creative and Black Book. Frankie is a media consultant with a background in restaurant PR- she weaves cultural histories travels the world via ingredients, dishes and voices. She is focused on a ‘smart...