In recent years the trend of scents being matched with experiential integrations seems to become the standard, whether it be a flower sculpture photo point or social media filter. With the crowds no longer snapping and the public forward-facing gone, how does one really hold onto the complex sensorial expectations of the digital age? In these unconventional times, we are also seeing a shift to the extremes in getting those feels in control. Your intricately laborious kitchen skills, new unconventional porn tastes, or newly found exercise bulimia ain’t gonna cut it. But now is the most vital for smells to play as something of a catalyst to link the psychology of past experiences and how they can assist you in the now.

        “Sum a Project Described as a Study in Form, Focusing on the Personal”
SUM a project described as “a study in form, focusing on the personal” led by filmmaker Lucas Chemotti and Richie Dandan matched highly contrasting scents which evoke a little bit of the oddly addictive with sensorial memories of fresh and floral tastes of distinctive vegetation. The experience of engaging with the duo’s sample set truly matched up to their brand ethos of “The idea of shape existing past a visual object and becoming part of the user’s experience.“ Below is a little word association play to deconstruct the base, heart, and top notes of SUM’s first 3 drops F4F9FF, 2B2926, and 8E917E. After testing the set I really just want to be back at an event lost on the dance-floor breathing in sweat of a 3am stain cement.

2B2926 | the scent of whiskey soaked wood suffocates. A pleasurable addictive smell of synthetic treatments to metal oxidation smells like a boy’s sweat at a rave. Something feels like charcoal tarnishing neon lights. Maybe this is the scent that matches Anish Kapoor’s use of vantablack.

F4F9FF | At first spray, the heartfelt remembrance of art school Prismacolor pens spark. Then comes the sensation that hits the back of your throat, making you think of that alluring acidic taste of holiday raspberry candies from Scandinavian tins. The last thing to hit is somewhere earthy yet synthetic like the addictive scent of paint drying on sweet wood.

8E917E | the most floral of the set the mood of prickly pear cucumbers and pomegranates dosed in a musk that is fearfully brutal and sensuous. Someone in furs and hides. The lasting scent borders that of sweet and majestic of vantablack.

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