In recent years the trend of scents being matched with experiential integrations seems to become the standard, whether it be a flower sculpture photo point or social media filter. With the crowds no longer snapping and the public forward-facing gone, how does one really hold onto the complex sensorial expectations of the digital age? In these unconventional times, we are also seeing a shift to the extremes in getting those feels in control. Your intricately laborious kitchen skills, new unconventional porn tastes, or newly found exercise bulimia ain’t gonna cut it. But now is the most vital for smells to play as something of a catalyst to link the psychology of past experiences and how they can assist you in the now.

        “Sum a Project Described as a Study in Form, Focusing on the Personal”
SUM a project described as “a study in form, focusing on the personal” led by filmmaker Lucas Chemotti and Richie Dandan matched highly contrasting scents which evoke a little bit of the oddly addictive with sensorial memories of fresh and floral tastes of distinctive vegetation. The experience of engaging with the duo’s sample set truly matched up to their brand ethos of “The idea of shape existing past a visual object and becoming part of the user’s experience.“ Below is a little word association play to deconstruct the base, heart, and top notes of SUM’s first 3 drops F4F9FF, 2B2926, and 8E917E. After testing the set I really just want to be back at an event lost on the dance-floor breathing in sweat of a 3am stain cement.

2B2926 | the scent of whiskey soaked wood suffocates. A pleasurable addictive smell of synthetic treatments to metal oxidation smells like a boy’s sweat at a rave. Something feels like charcoal tarnishing neon lights. Maybe this is the scent that matches Anish Kapoor’s use of vantablack.

F4F9FF | At first spray, the heartfelt remembrance of art school Prismacolor pens spark. Then comes the sensation that hits the back of your throat, making you think of that alluring acidic taste of holiday raspberry candies from Scandinavian tins. The last thing to hit is somewhere earthy yet synthetic like the addictive scent of paint drying on sweet wood.

8E917E | the most floral of the set the mood of prickly pear cucumbers and pomegranates dosed in a musk that is fearfully brutal and sensuous. Someone in furs and hides. The lasting scent borders that of sweet and majestic of vantablack.

9 Biographies for the Fashion Minded

There is a certain sense of purity in the amount of matter of factness that is taken into clothing, fashion, and shopping habits. We do live in the age where sensory deprivation and Internet shopping reign supreme an era where whimsy can come off as trite and ugly can...

Ty Joseph | Social Connecting

An Ode to LA Night Life built on paintings, photographs, installations and film

Sage Willows | NFT Works “Doesn’t Even Exist”

Chatting up the young artist as he interacts with the modern NFT market on his own terms

Natura | Lumina

Every blonde deserves a fortifying treatment that will keep you brassless and malleable

Bertie Body | Back To Bath Rituals

Get to know the Australian brand brings sexy bath, with soul, scent, and marine collagen.

Dine in Design : Spring 2021 Shopping Guide

Restaurants are open for dining, spring time is in the air, there’s a cutie looking towards us, what shall we wear?

ZARA FLORA | Don’t Call It Ikebana

Get to know the journalist who took on a quarantine hobby and launched a successful side gig in floral arrangements informed by architecture, art, and getting back to nature

Murmurs | Valentine’s Day S

The beloved DTLA art space and cafe offers up a gift for all the senses this Valentine’s Day

Animal Crackers | Space Talk

From 60s Rudi Gernreich and Peggy Moffitt with their mod swagger to 80s era postmodernism and post punk well filtered through MTV, Hollywood has had a rich culture of bold design, color, and experimentation. This torch is carried on with the retro futurist work of LA...

Old School Wednesday: Ice Cube – It Was a Good Day

Ice Cube ~ "It Was a Good Day" (L)Today's mood, courtesy of Ice Cube back in 1992.  Samples: The Isley Brothers ~ "Footsteps in the Dark" Such a great slow jam from the same guys that made "Shout" and other hits like "Twist and Shout" during their 7 decade...